I am a Social Media Strategist and award-winning content creator.
I help brands grow, engage, and convert through high-impact social content and campaigns.
You should work with me because I bring end-to-end execution from communications strategy to production, turning ideas into content that performs, with viral work reaching over a million views and experience working with organizations like Peel Regional Police.
Recent highlights
Peel Regional Police — Strategic Communications & Social Media
Scope: Strategy · Content Production · Executive Communications
As part of both Strategic Communications & Creative at Peel Regional Police — Canada’s third-largest municipal police service, I managed social media and digital communication initiatives that improve clarity, consistency, and public engagement across diverse communities.
Impact Highlights
Launched a pilot standardized social media template system adopted by Media Relations Officers, strengthening brand consistency and enabling faster, clearer public updates.
Partnered cross-functionally across departments to deliver high-impact communications, including communication plans, copywriting, photography, animated graphics, and short-form video (over 500k views)
Supported executive communications, writing speeches and key messaging for senior leadership, including the Police Chief.
Managed multi-channel digital content, including internal TV networks and employee communication tools, ensuring alignment across public-facing and internal platforms.
Community Creative Event
Role: Creative Director
Client: Downtown Yonge BIA & Sankofa Square
Partnered with Downtown Yonge BIA to design and host an activation for ILLUMINITE light installation festival. The goal was to bring creatives to explore the installations while generating organic social media content.
Key Contributions
Planned and hosted guided photowalks across five art installations in downtown Toronto.
Created a experiential activities to encourage creative storytelling and social sharing.
Designed event logistics, route planning, and on-site hosting.
Worked with Downtown Yonge BIA, Sankofa Square and Aden Camera to provide creator cash awards and incentives.
Impact
150 registrations (sold out)
100 creators attended the event.
Generated multiple social media posts showcasing the installations and promoting the festival.
Client: HONEYCOMB HOSPITALITY
Social media strategy for BARO, PETTY CASH, DASHA with over 1m reach and traffic
Successfully streamlined content calendar by implemented Hoosuites
Be the expert content creator of crafting and editing all the content forms for all kinds of multi-media
Worked with influencers to boost brand visibility and trust
Commercial photography for website refreshment
Client: Plaza Premium Lounges
Social media content creation
Client: Oxford Properties Group
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In crafting an all-encompassing and distinctive strategic communication plan for your brand, I will conduct a meticulous analysis of your brand's core values, target audience, and objectives. This process aims to unveil untapped opportunities that may have eluded your competitors. Our collaborative journey is anchored in this holistic methodology, serving as the cornerstone for shaping the narrative of every brand we engage with.
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As a proficient photographer, videographer, and graphic designer, I possess the expertise to comprehend your vision and transform it into captivating visuals. Whether it's crafting static images tailored for media usage or producing dynamic videos optimized for social media, I am well-equipped to meet a diverse range of creative requirements. Additionally, my skills extend to designing impactful materials that enhance brand identity.
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I excel in leveraging the power of social media to accomplish targeted business goals, emphasizing heightened engagement and the acquisition of new followers. My aim is to assist you in realizing concrete outcomes and cultivating a formidable presence across various social platforms. Boasting a rich background of over 8 years, I bring expertise in crafting and executing impactful social media strategies. Whether you're a fledgling brand entering the market or an established entity seeking a digital facelift, I'm here to elevate your online presence.
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I specialize in crafting comprehensive strategies that seamlessly integrate with your brand, aiming not only to boost brand awareness but also to drive tangible sales results. Whether it's elevating reservations, enhancing online sales, or increasing foot traffic in-store, our approach is meticulously designed to fuel your brand's expansion. Our strategic campaigns are carefully curated to ensure consistent and impactful outcomes, ultimately leading to increased conversions.
MY EXPERTISE
“One of the greatest Toronto content creator”
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